As India's middle class grows and tourism becomes more popular, funny spots from JWT show travelers what could go wrong if they don't book with Thomas Cook.
Publicis Groupe announced a 7.3% increase in revenue to $7.7 billion for 2011, leading to a record profit of $795 million for the year. Organic growth, which doesn't include acquisitions, was 5.7%.
PepsiCo is calling 2012 a "transition year," as it adds hundreds of millions of dollars in advertising spend, trims its agency partners, lays off thousands of employees and positions itself for growth.
GlaxoSmithKline is moving the global creative account for Aquafresh toothpaste from Grey Group to TBWA Worldwide, which will manage the business out of London, said people familiar with the matter.
David Sable has granted Y&R's new North American chief, Carter Murray, the additional role of CEO of Y&R New York. Current CEO Tom Sebok is leaving, effective immediately.
GNC has hired Edelman as its PR agency of record after a competitive review that began last fall. The retailer is riding a wave that has its stock price up nearly 80% since its IPO last April.
Japan's TBWA Hakuhodo took the prize for Ad Age's International Agency of the Year last month, but many of those who didn't win submitted ideas you can learn from. Here are five of the best, culled from Latin America, Europe and Asia.
You're not likely to have heard of them, but PR Consulting, BPCM and KCD are three of the most-influential shops in the fashion biz. We take a closer look.
Who's the PR agency for Susan G. Komen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.
The U.K. doesn't have a lot of Super Bowl fans, but Chrysler hopes to wow them on Sunday by relaunching the brand during the British broadcast of the game on Sky satellite TV.
Hewlett-Packard is on the hunt for a global creative agency to handle marketing for its personal computing division, long the marketing star of the company.
Kraft is once again rejiggering its roster, handing Publicis Groupe's Saatchi & Saatchi creative duties for Kool-Aid and Capri Sun, previously handled by WPP's Ogilvy.
Unilever has tapped indie shop Profero to handle global digital duties for Tresemme shampoos and conditioners, a brand the packaged goods giant acquired as part of its $3.7 billion purchase of Alberto-Culver.
Fast-growing Brazilian agency PeraltaStrawberryFrog split with its international partner today and expects to close a deal with a new international network in March.
