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• septembre 30, 2010
• 19:36

  Droga5 Poised to Win Prudential Creative

  
  NEW YORK (AdAge.com) -- Prudential Financial is expected to tap Droga5 for a brand campaign following a search for an agency support that began in May.

  
  

  
  

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• septembre 29, 2010
• 23:03

  How You Must Adapt to Marketers' New Agency Search Approach

  
  There are plenty of example of how the process that clients are using to find their agency partners is changing, writes business development exec Jody Sutter. New approaches to agency search is a trend that will become more prevalent, not less, and the smart agencies will figure out what they need to do to participate successfully.

  
  

  
  

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• 19:31

  Why Chipotle Ditched Ad Agencies

  
  NEW YORK (AdAge.com) -- For Chipotle, advertising agencies have, for the most part, outlived their usefulness. The burrito chain has churned through four shops in five years, garnering it an unflattering reputation in adland, and even Mark Crumpacker, chief marketing officer, admitted that Chipotle's a tough client during an Advertising Week event.

  
  

  
  

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• 18:08

  Tom Florio Lands at IMG Worldwide

  
  NEW YORK (AdAge.com) -- It's not the CEO position he said he was seeking when he left his post as group publisher at Vogue last June, but Tom Florio does have a new job: IMG Worldwide, the sports and media giant, has named him to the newly created post of senior adviser for fashion to the office of the chairman.

  
  

  
  

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• 17:37

  360i Wins Capital One Digital Account

  NEW YORK (AdAge.com) -- Capital One has moved its digital-media business to Dentsu's 360i from Publicis Groupe's Razorfish after a review, according to executives familiar with the matter.

  
  

  
  

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• septembre 28, 2010
• 20:44

  Chief Creative Kevin Roddy Leaves BBH

  
  NEW YORK (AdAge.com) -- The adland exodus continues. Kevin Roddy, the chief creative officer of the New York office of Bartle Bogle Hegarty, is leaving the agency due to what the company characterized as a creative conflict.

  
  

  
  

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• septembre 27, 2010
• 23:44

  Publicis Groupe Wins $80 Million Travelocity Biz

  NEW YORK (AdAge.com) -- Travelocity has consolidated its ad, media and digital accounts at Publicis Groupe after a review, according to executives with knowledge of the matter.

  
  

  
  

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• 21:50

  Droga 5 Leverages Australian Roots for U.S. Media Venture

  NEW YORK (AdAge.com) -- Independent agency Droga 5 is joining forces with Australia-based Ikon Communications to launch a new-media venture this fall dubbed Ikon 3.

  
  

  
  

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• 6:00

  What the Media Agency of the Future Will Look Like

  
  NEW YORK (AdAge.com) -- The days when media agencies were relegated to planning and buying are long gone. Today, media shops need to be able to run digital and social-media campaigns, provide critical consumer analytics and even create content. And as the nature of media and the way we consume it continues to change, media agencies are forced to transform in order to remain relevant. But what will media agencies look like 10 years from now?

  
  

  
  

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• 6:00

  Meet the Google 5, the Team Behind 'Parisian Love' Super Bowl Spot

  
  NEW YORK (AdAge.com) -- Like many successful brands born of the digital age, Google hasn't been known for advertising, and certainly not TV advertising. So its appearance in this year's Super Bowl was something of a surprise. This is, you'll recall, the company whose founders vowed that it would be a cold day in hell before they'd do a TV commercial. What Jesus-like figure at which of Google's ad agencies had converted the company to a big-ticket TV advertiser? Had Google started to work with McGarryBowen?

  
  

  
  

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• 6:00

  New Media World Makes Partners in Morning, Rivals in Afternoon

  NEW YORK (AdAge.com) -- There's no denying that co-opetition -- a term Silicon Valley gave us -- has grown fiercer and the lines blurrier. Media sellers have launched legitimate marketing-services divisions that work directly with clients; marketers have aggressively built their own media and content platforms, creating competition with some of the same people who sell them ads; and agencies have scrambled to build out all sorts of new capabilities, from consulting practices to digital-media-buying platforms that usurp ad networks and portals. It's a big pool and everybody's in it.

  
  

  
  

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• septembre 24, 2010
• 17:38

  GM Assigns Cadillac to Carol H. Williams

  NEW YORK (AdAge.com) -- General Motors Co. is bringing back one of its former multicultural agencies, Carol H. Williams, to handle the African-American assignment for Cadillac.

  
  

  
  

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• septembre 23, 2010
• 19:46

  Sports Authority Taps Team Detroit for Media, Creative

  
  NEW YORK (AdAge.com) -- Sports Authority has named WPP's Team Detroit as its new lead agency after a four-month review. The move, which comes as the sporting goods retailer seeks to reposition its brand, means Team Detroit replaces Interpublic Group of Cos.' Deutsch as the primary media-buying and -planning agency and Post Central on creative duties.

  
  

  
  

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• 0:35

  GM Taps Spike DDB for Chevy

  NEW YORK (AdAge.com) -- General Motors Co. this afternoon named Spike DDB as its African-American agency of record on Chevy, and the shop will begin work on the account immediately

  
  

  
  

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• 0:35

  GM Taps Spike DDB for Chevy

  NEW YORK (AdAge.com) -- General Motors Co. this afternoon named Spike DDB as its African-American agency of record for the Chevrolet brand, and the shop will begin work on the account immediately

  
  

  
  

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• septembre 21, 2010
• 22:26

  Levi's Opens Review of $100 Million Global Media Business

  
  NEW YORK (AdAge.com) -- Levi Strauss & Co is launching a review of the global media account for its Levi's brand. According to people familiar with the situation, the review is an effort by the marketer to consolidate the nearly 20 media agencies it works with around the world to one or two. Executives said the marketer will be inviting less than a handful of those incumbent agencies to pitch, although it's still unclear which agencies it will ask to take part.

  
  

  
  

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• 18:56

  Pfizer Launches Review of $700 Million Media Business

  
  NEW YORK (AdAge.com) -- For the first time in more than 10 years, Pfizer is starting a review of its $700 million media business, currently handled by Aegis' Carat, according to people familiar with the situation. In March the pharma giant consolidated all media buying for its Wyeth DTC brands under Carat.

  
  

  
  

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• septembre 20, 2010
• 6:00

  Why New-Hire Creative Bigwigs Barely Make It Through the Appetizers

  
  For those of you who have watched the proceedings from the sidelines, scratching your heads or combing the trade-pub comments to learn what really happened, here's one insider's take on why high-level creatives leaving agencies is becoming such commonplace.

  
  

  
  

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• 6:00

  Anheuser-Busch Adds Anomaly in Bid to Pump Up Iconic Bud Brand

  CHICAGO (AdAge.com) -- The king of beers is looking for some fresh ideas from a new advertising-agency partner in an effort to stave off a sustained Stateside sales slide. Anheuser-Busch will be seeking input from independent shop Anomaly as the brewer seeks to pump up its iconic Budweiser brand, which has suffered sales declines.

  
  

  
  

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• 6:00

  Creative Exodus in Adland: It's Just Not 'Fun' Anymore

  
  NEW YORK (AdAge.com) -- "You're nobody's bitch." That might as well be the ad business' motto in 2010. Since the beginning of the year, a veritable Cannes jury worth of senior creative talent has shrugged off the leashes of big agency networks for their own start-ups or for creative pursuits outside the ad industry. Longtime agency watchers will say this kind of creative churn has always been part of agency life, but to dismiss the trend as part of some cycle is ignoring some key questions that agencies need to answer.

  
  

  
  

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