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31492 éléments (31492 non lus) dans 21 canaux

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Actu des agences (USA)

• mars 25, 2010
• 

  Home Depot Moves Hispanic Account to Richards/Lerma

  Publié: mars 25, 2010, 6:00pm CET

  
  NEW YORK (AdAge.com) -- Home Depot is moving its $37 million U.S. Hispanic account to Richards/Lerma, a little-known Hispanic capability fielded by Home Depot's general market shop Richards Group, from incumbent Vidal Partnership. The account shift, a stunning upset for Hispanic ad agencies in general, is the clearest example yet of general market agencies' growing attempts to persuade cost-conscious clients to consolidate their Hispanic accounts with their general market agency.