Canaux

31492 éléments (31492 non lus) dans 21 canaux

Actualité des marques (291 non lus)

• Actu des marques (71 non lus)
• Les marqes vues par Mercator (220 non lus)

Actualité médias (20353 non lus)

• Médias et télécommunication (145 non lus)
• Actualité Presse (80 non lus)
• France 2 - Actu Media (1261 non lus)
• France 2 - Dossiers Medias (26 non lus)
• Médias - Le Monde.fr (15430 non lus)
• Audiences (3411 non lus)

Marketing (7111 non lus)

• Actualité marketing (6268 non lus)
• Dossiers thématiques (29 non lus)
• A la une (424 non lus)
• Direct Marketing (10 non lus)
• Communiques E-marketing (191 non lus)
• CP Marketing (191 non lus)

Agences (2023 non lus)

• Actualite des agences (10 non lus)
• Actu des agences (USA) (2013 non lus)

Technologie (469 non lus)

• Actualite des technologies (10 non lus)
• Nouvelles technologies (459 non lus)

Nouveaux médias (10 non lus)

• Actualite des nouveaux médias (10 non lus)

Buzz (1235 non lus)

• Buzz Internet (249 non lus)
• Ozap Buzz (986 non lus)

Actu des agences (USA)

• mars 22, 2010
• 

  Why Ad Agencies Need to Embrace Value-Based Compensation

  Publié: mars 22, 2010, 9:14pm CET

  
  It is time for agencies to reassert themselves as the brand- and business-building partner they should be. They should be willing to "co-invest" with their clients by putting a portion of their profit at risk because they believe in their creative marketing solutions, and to reverse the commoditization of our industry.