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27350 éléments (27350 non lus) dans 21 canaux

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• France 2 - Actu Media (1261 non lus)
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Buzz (1235 non lus)

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Actu des agences (USA) (20 non lus)

• mars 30, 2010
• 19:08

  Outgoing GroupM Exec Marc Goldstein Opens Marketing Consultancy

  
  NEW YORK (AdAge.com) -- Marc Goldstein, who will be stepping down as North American CEO of WPP's GroupM on Wednesday, will not be disappearing from the advertising world just yet: Today he announced his plans to start a new marketing consultancy called Marc Goldstein Media Solutions, which will provide consulting services to advertising and media businesses. His first two clients will be the Association of National Advertisers and his former employer GroupM.

  
  

  
  

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• mars 29, 2010
• 6:00

  Memo to Marketers: It's Your Fault if Your Shops Flounder

  NEW YORK (AdAge.com) -- To put this simply, if marketers are counting on their agencies to lead them into a world of changing consumer behaviors and media habits, they should think again.

  
  

  
  

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• 6:00

  JWT's Power Duo Mum on Future Plans

  
  NEW YORK (AdAge.com) -- Rosemarie Ryan and Ty Montague -- JWT North America's outgoing leaders -- are mum about plans for their new venture, but industry executives say their shop will be touted as more of a marketing consultancy than a traditional ad agency.

  
  

  
  

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• mars 26, 2010
• 18:21

  Powerade Names Mother as First Global Agency

  
  NEW YORK (AdAge.com) -- Mother, New York, has been tapped to handle global ad work for Coca-Cola's Powerade brand, without a review. A Coca-Cola spokesman said Mother will be Powerade's first global agency.

  
  

  
  

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• mars 25, 2010
• 19:57

  Tribal DDB Nabs Advil Digital Account

  
  NEW YORK (AdAge.com) -- Omnicom's Tribal DDB has been named digital agency for Advil, according to executives familiar with the matter. Tribal beat out Publicis Groupe's Digitas Health, a Pfizer roster shop, in the final stage of the review.

  
  

  
  

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• 19:22

  Mazda's Romano Adds Marketing Job, Will Oversee Ad Review

  LOS ANGELES (AdAge.com) -- Mazda has put the head of its Canadian unit, Don Romano, in charge of North American marketing, where he will oversee an advertising review, according to Automotive News.

  
  

  
  

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• 18:00

  Home Depot Moves Hispanic Account to Richards/Lerma

  
  NEW YORK (AdAge.com) -- Home Depot is moving its $37 million U.S. Hispanic account to Richards/Lerma, a little-known Hispanic capability fielded by Home Depot's general market shop Richards Group, from incumbent Vidal Partnership. The account shift, a stunning upset for Hispanic ad agencies in general, is the clearest example yet of general market agencies' growing attempts to persuade cost-conscious clients to consolidate their Hispanic accounts with their general market agency.

  
  

  
  

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• 0:21

  Rosemarie Ryan and Ty Montague Depart JWT to Start Their Own Shop

  
  CHICAGO (AdAge.com) -- JWT's top two North American executives are departing the WPP-owned network to start their own agency.

  
  

  
  

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• mars 23, 2010
• 21:29

  Havas Latest Ad Holding Company to Report Tough '09

  LONDON (Adage.com) -- Havas announced today a steep 8.1% drop in 2009 revenue to $1.95 billion from the previous year. The financial results include the Euro RSCG and Arnold advertising networks and Havas Media, which includes MPG. Net profit declined even more, by 12%, to $125 million in 2009 from the previous year.

  
  

  
  

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• 18:16

  Kraft Names 360i to Lead Oreo Digital Account

  
  NEW YORK (AdAge.com) -- 360i has been named lead digital agency on Oreo, a Nabisco brand under Kraft Foods, according to a company spokesman.

  
  

  
  

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• mars 22, 2010
• 21:14

  Why Ad Agencies Need to Embrace Value-Based Compensation

  
  It is time for agencies to reassert themselves as the brand- and business-building partner they should be. They should be willing to "co-invest" with their clients by putting a portion of their profit at risk because they believe in their creative marketing solutions, and to reverse the commoditization of our industry.

  
  

  
  

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• mars 18, 2010
• 20:15

  Ad Age, Agencies Raise a Glass to the A-List Winners

  
  Advertising Age and Creativity hosted a party on March 11 in New York to toast the winners of the 2010 Agency A-List. More than 300 execs from winning agencies, clients and other industry folks gathered at Crest Lounge in the Theater District to celebrate those who found success in what was a tough year for the industry.

  
  

  
  

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• 16:33

  Einstein Bros. Bagels Taps Y&R, Chicago, as Agency of Record

  
  CHICAGO (AdAge.com) -- Einstein Bros. Bagels has hired Y&R, Chicago, as its agency of record following a review that included three other agencies. Media spending is estimated at $8 million to $10 million annually, which would be a significant jump for a company that spent less than $500,000 last year, according to Kantar Media.

  
  

  
  

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• 15:24

  Aegis Names CEO, Reports Revenue Down 9.7% for '09

  
  LONDON (AdAge.com) -- Aegis Group has announced a $268 million bond issue to raise money for acquisitions in the U.S. and China, and also promoted Jerry Buhlmann, CEO of Aegis Media EMEA (the region covering Europe, the Middle East and Africa), to CEO of Aegis Group, starting May 1. At its annual results meeting this morning, London-based Aegis announced a 9.7% fall in organic revenue, which excludes currency fluctuations, acquisitions and sales, to $2.06 billion in 2009.

  
  

  
  

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• 12:38

  DDB Chicago's New-Business Exec Is Out

  
  CHICAGO (AdAge.com) -- DDB's struggling Chicago office is parting ways with its top new-business executive. A spokeswoman confirmed that Nancy Leibig, the agency's managing director for business development since January 2007, is departing.

  
  

  
  

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• mars 16, 2010
• 13:00

  In Defense of Inevitable Creative Outcomes

  
  To be clear: I despise plagiarism in all its forms. So much so that I forbid our creatives from thumbing through advertising annuals while developing ideas. But the desire to do what's unprecedented must be balanced by the humility to do what's appropriate.

  
  

  
  

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• mars 15, 2010
• 19:40

  Cramer-Krasselt Names Karen Seamen Chief Operating Officer

  
  CHICAGO (AdAge.com) -- Cramer-Krasselt has promoted Karen Seamen, general manager of the growing independent network's flagship Chicago office, to the new, network-wide post of chief operating officer.

  
  

  
  

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• 13:00

  Why Sustainability Doesn't Apply to Ad Creative

  
  The advertising industry is in the idea business. And though we're all for sustainability these days, recycling is for things like paper and plastic cups, not ideas.

  
  

  
  

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• 5:00

  Ari Merkin Heads Back to Crispin to Shore Up Miami Outpost

  
  NEW YORK (AdAge.com) -- Ari Merkin will rejoin Crispin Porter & Bogusky as executive creative director in a bid to reinvigorate the agency's Miami office. The move comes as Toy, the New York boutique shop Mr. Merkin co-founded five years ago, prepares to close its doors.

  
  

  
  

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• 5:00

  Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent

  NEW YORK (AdAge.com) -- After a nearly yearlong hiring freeze and having shed 14,000 employees, WPP chief Martin Sorrell had a bit of good news last week: The holding company is staffing up. It's a welcomed announcement for an industry that lost almost 200,000 jobs between December 2008 and January 2010.

  
  

  
  

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